The best social sellers are focused on their relationships. It’s the relationships they have with people that they view as their most important asset. Former VP of Marketing at Virgin Mobile, Gale Porter wrote a book tilted: Your Network Is Your Net Worth. The title alone speaks volumes and is a key concept that the best social sellers truly believe in. In a piece published on Huffington Post, Porter writes:
“I believe your social capital, or your ability to build a network of authentic personal and professional relationships, not your financial capital, is the most important asset in your portfolio. I believe that seeking out and working in collaboration with others who share your interests and values will provide a stronger foundation, enabling you to reach a higher level of success than you would on your own.”
In a recent study, Introhive found that 98% of the top sales professionals believed that relationships are the most important part of generating new business. Every email, every tweet, and every reply isn’t just a conversation with a client or prospect. These interactions are an extension of you, and ultimately a tiny piece of what will determine your net worth. The best social sellers recognize that relationships are the backbone of business and intentionally seek out opportunities to help others strengthen their network while building theirs in the process.
One of the best ways to build your network is through introductions and referrals. Introductions are a craft in their own right and should be embraced throughout every organization. If you’re uncomfortable making introductions or would like to master the craft, here’s a guide on how to make the perfect introduction:
If you’re looking to build your net worth, start with your network. Be intentional with your relationship building and embrace the idea of making introductions for those already in your network. This will not only help your colleagues and peers but also allow you to take your networking game to the next level.