It’s easy to get caught up in the day-to-day hustle and bustle of your work and take your long-term business relationships for granted. It’s easy to forget about the client who signed on when you barely had a product and risked it all to be one of your first beta customers. Don’t take your relationships for granted.
Have you been too busy to connect with your client? It’s time to make time and recognize that relationships are all we have in business. The relationships we make today are the relationships that help us tomorrow. It’s the relationships you developed years ago that allowed them to become a client just a few months ago. Take that into consideration and strive to ensure that your relationship is still strong. Here are a couple ways you can do exactly that:
Meet Your Clients and Prospects Face to Face
In a digital world it’s so easy to get caught up behind the computer that you think sending an email or tweet is enough to keep a relationship strong. In reality, you need to nurture a relationship face using face-to-face dialogue and meaningful conversation.
The best relationships I’ve built in my career are with people I’ve spent time with outside of business settings. It’s the people who you start the night off with having supper but end up chatting with for hours about life and everything in between. It’s these relationships that last and are the most meaningful both professionally and personally. Make an effort to strengthen them by getting out, meeting up and connecting face to face.
Share Something Valuable
If you cant meet with your clients or prospects face to face, another great approach to keeping your relationships strong is sharing value. If you don’t do this already, it’s something you can start today by sending them one of the many blog posts or infographics from our site. In a nutshell, it’s about sending your contacts an email that includes a link or report that they would find useful.
Remember The Little Things
I know this might sound a little bit stalkerish but you should look up your contacts birthdays. It’s really simple to do if you’re connected to them on Facebook but if you’re not connected to them there, you could always ask in a conversation. From there, plug it into your calendar and set a reminder so you don’t forget it. From there, you can send an email on the day of their birthday or even schedule a tweet months in advance. It’s a simple yet effective way to show that you care and remembered their special day.
Relationships are the backbone of business. Make intentional habits and efforts to build strong relationships and it will help your company and career.