Legal

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17 Nov: How Emotional Intelligence Can Grow Law Firms with Jaimie B. Field, Esq.

Emotional intelligence, as defined by Psychology Today, is ‘one’s ability to manage and identify your own emotions and the emotions of others.’ At first glance, this might not seem relevant to your law firm, but your ability to tap into emotion can have a lasting impact on your client relationships. To explore emotional intelligence and its impact on legal firms, we sat down with Jaimie B. Field, Esq. legal business development expert and creator of Enlightened Rainmaking. As a passionate proponent for law firm business development, Jaimie understands that lawyers need to be relationship experts to grow their practice. This…

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31 Oct: 6 Law Firm Marketing Tactics You Need to Fuel Growth in 2018

With 2018 just around the corner, it’s time to take stock of your law firm’s performance and assess your needs going forward into the new year. Are you going to meet your firm’s business development goals? Or is it going to be battle for market share? In today’s digital landscape, it can feel like more of a toss-up than ever. So how can you set your law firm up for business development success in 2018? We have you covered with six law firm marketing tactics that will take your firm to new heights. Check them out below. 1. Content Marketing…

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05 Oct: 4 Ways Law Firms Can Build Up Their Business Development Practice

More and more so, business development is becoming a strategic focus as law firms look for ways to survive and thrive in an ever-changing and increasingly competitive market. Dave Kuhlman of Axiom Consulting Partners knows this well. With over 20 years of experience, Dave has worked with some of the leading professional firms in the world, improving collaboration and motivation, addressing strategic challenges and generally helping them continue to evolve competitively. We interviewed him to glean insights into practical steps law firms can take to harness business development to move their businesses forward. Embrace a Generous Mind-Set According to Dave, not…

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20 Sep: 3 Secrets to Legal Business Development with Joe Przybyla

The state of legal marketing and business development today is still evolving. Considering the fact that Chief Marketing Officers have only appeared in law firms over the past 15-20 years, it’s safe to say that marketing and business development is still relatively new to the legal world. But that doesn’t mean they can continue to ignore it. According to Joe Przybyla, Introhive’s new legal marketing expert and Regional Sales Director, it’s the greatest reason for law firms to embrace it—they are far behind the curve when it comes to attracting new business. And in a compressed marketplace where clients want…

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22 Aug: Law Firm Innovation Roundup: Design Thinking, Chatbots & More

Keeping your finger on the pulse of industry trends and innovations is essential to keeping your firm positioned for future success. Knowing how time-consuming it can be to slog through all the discussions out there, we’ve done the legwork for you. Here is a roundup of some of the freshest, inspiring ideas and resources published in recent days. 1. Improve Problem Solving with Design Thinking In a post on the International Legal Technology Association blog, Jason Dirkx outlines a proven approach to problem solving that is gaining traction in the legal profession: Design Thinking. This approach is well suited for addressing…

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16 Aug: Law Firms: It’s in the Data – You Must Innovate to Survive

It seems everywhere you turn, there’s talk about the legal industry undergoing radical change. Some trends end up being fly-by-night hype, while others usher in wholesale, long-term changes. The key is for firms to separate the hype from reality and respond accordingly. One terrific source for those purposes is the annual survey “Law Firms In Transition,” conducted by Altman Weil, a management consultancy that focuses solely on the legal profession. Now in its 9th year, the most recent survey of 386 firms (including 350 of the largest US firms) and 50% of the AmLaw 200 has surfaced some findings that…

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03 Aug: Terry M. Isner Shares Expert Advice on How Law Firms Can Succeed With Business Development

Business development is essential for any law firms with growth as a goal. One person who understands this well is Terry M. Isner is CEO and owner of Jaffe Associates, a multiple LMA Your Honor Award recipient and one of LawDragon’s “100 Legal Consultants You Need to Know.” Calling upon his vast experience crafting innovative approaches to law firm marketing and PR, he shares his advice on ways law firms can succeed with business development. 1. Why is sharing information critical to business development success? Terry: As children, we are taught that sharing is caring. It’s a lesson well learned and…

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01 Aug: Advance Your Law Firm’s Business Development with 14 Expert Tips

There’s no such thing as too much expert advice when it comes to succeeding with business development. But we know it can be tough finding the time to cull through all the sage wisdom out there. In this post, we did the legwork for you. Read on for guidance from industry leaders. 1. Understand the Role of Business Development “Make sure partners know the roles marketing and business development play – and that’s not recruiting clients for them. Business development is behind the scenes helping lawyers find opportunities and build relationships that win and maintain clients,” explains John Remsen, Jr.,…

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25 Jul: Don’t Get Fooled by a Higher Growth Rate: How Law Firms Can Drive Higher Revenue

It seems sensible to assume that firm growth translates into profitability. But it turns out that’s not necessarily the case as this infographic reveals. The infographic summarizes findings based on research by Thomson Reuters’ Legal Executive Institute and Peer Monitor. The research found that an aggressive growth rate can backfire. Consider these statistics. In 2015, the average law firm grew their rates by 2.7%. As of October 2016, firms that had grown their rates faster than the 2015 average saw their worked fees grow by an average of 2.4%. But the firms that experienced slower growth between 2015 and October 2016 saw their…

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18 Jul: 4 Strategies to Drive Law Firm Profitability in a Commoditized Marketplace

Legal services are being commoditized as corporate legal departments pressure law firms to deliver services at more predictable, lower prices. If they wish to remain profitable, law firms will have to reexamine how they do business, from the services they offer to the clients they serve. So say William Josten and Ian Turvill in their whitepaper, Reinventing the Law Firm Business Model: Making the Most of Business Development Opportunities and Driving Long-Term Growth. Josten and Turvill recommend four strategies to clarify legal business models that will ensure firm growth today and tomorrow: 1. Find your niche It’s no longer a…