Legal

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11 Apr: 4 Ways Osler Uses the Latest Data Technology to Build Better Business Relationships

If you think that your stellar work is enough to drive business to your law firm, think again and pay attention to what Milosz Skrzypczak has to say. “Top-notch legal work is table stakes…relationships are the cornerstone of business.” This is why Milosz, Director of Market Intelligence for Osler, Hoskin & Harcourt LLP, and his colleague, Harshal Dalal, Senior Manager, Marketing Technology and Analytics, have been leading the charge to identify technology to help them advance their firm’s relationships. “We were making significant investments in technology and we wanted to leverage what we were investing in to make sense of…

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10 Apr: 5 Key Takeaways From the 2017 LMA Annual Conference

Some of the smartest legal marketing professionals cam together for this year’s LMA annual conference. The conversations ranged from new technology, leadership styles, and what successful firms do differently for their employees and their clients. The underlying theme was that legal marketing professionals, and law firms at large, are beginning to embrace and wield the power of technology and automation for the benefit of their clients and their internal teams. This infographic details the five key takeaways from the conference. Introhive was proud to be among such great company at this year’s LMA conference. If you’d like to see how…

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27 Mar: 4 Introhive Benefits that Help Fenwick & West Clear Major CRM Hurdles

In the race to win more business, many law firms have embraced CRM. But for too many, the investment isn’t advancing them fast enough. Consider a study by the Legal Marketing Association and Bloomberg Law. They surveyed 172 business development and marketing professionals, and more than 100 partners. While 96% said they had or desired CRM, only 48% of marketers and 61% of business development professionals report using it. Cost, complexity, lack of effective integration and proper training were the most common reasons cited for not being able to use CRMs to their potential. Therefore, the study states that the…

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21 Mar: Yolanda Cartusciello Shares Why the LMA Annual Conference is Her Must-Attend Event

Yolanda Cartusciello, a Partner with the legal consulting firm, Bernero & Press, has made it her mission to attend the Legal Marketing Association (LMA) Annual Conference for more than a decade. And if she hasn’t shown up it’s because she sent one of her employees instead. “The hardest thing for me, when I worked as a law firm Chief Marketing Officer, was getting enough budget to send my team members to the LMA Annual Conference,” she admits. “There was content specific to all the different levels of people I had in my group. The LMA does an outstanding job of…

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20 Mar: 2017 LMA President Jill Weber Shares How the LMA Conference Advances Careers Faster

Whether you’re new to legal marketing or a well-seasoned pro, you’re going to walk out of the Legal Marketing Association conference with exclusive insight that will help you do your job better and advance your career. “There’s no other event that offers the depth and breadth of legal marketing knowledge,” says Jill Weber, 2017 President of the Legal Marketing Association (LMA). “You’ll be constantly learning, during educational sessions and even networking and social events.” Jill relates her own conference experience. During lunch at the 2014 LMA Annual Conference in Orlando, Jill was seated next to a marketing professional from a firm…

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27 Feb: And the Survey Says…If Your Law Firm is Pressured to Drive Business, You’re Not Alone

To gauge what’s happening in today’s legal marketplace, the Legal Marketing Association and Bloomberg Law surveyed 172 business development and marketing professionals and 114 lawyers, of which more than 100 were partners, at law firms with at least six attorneys. In April, they published the results in their report: Are We There Yet? Revealing the Latest Trends in Marketing and Business Development. Law Firms are Under Pressure The study confirms what legal marketing experts have been stating over and over again in this blog. (Consider this recent post about building a law firm marketing department.) Technology, economic woes, and shifts…

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23 Feb: Why CRM Adoption Will Make or Break Your Marketing and BD Department

It’s no secret that lawyers have a reputation for being tech laggards. And while some lawyers embrace tech-aversion as if it’s some quirky idiosyncrasy, in truth most lawyers are eager to adopt technology when the advantages are clear. The problem behind low tech adoption at law firms is that lawyers are paid to be discerning. They’re also trained to identify leverage. So when a law firm’s tech initiative doesn’t align with its lawyers’ best interests, it’s doomed from the start. I won’t pretend this dynamic doesn’t exist in other industries, but the legal sector is especially sensitive to it. Take…

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21 Feb: 4 Strategies for Building Better Relationships with Corporate Procurement Teams

If your law firm wants business from Fortune 500 companies and their international equivalent, you must know how to work effectively with procurement. That’s the word from Silvia Hodges Silverstein, PhD, Executive Director of the Buying Legal Council. While general counsel may still be the final decision makers in legal services purchases, it will be very challenging to reach that final level of consideration without procurement’s approval. “Procurement has been gaining influence in the buying of legal services in the last decade,” says Dr. Silverstein. “They expect firms to behave like prudent business partners who have their best interest top…

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17 Feb: 8 Traits of a Strong Law Firm Industry Practice Group Leader

The most efficient and effective way to become the go-to law firm for a specific industry is through industry practice groups, according to John Remsen, Jr., President and CEO of The Remsen Group. But their success, he says, depends on strong leadership. How does he know this? Through decades of helping law firms develop and implement long-term strategic marketing and business development objectives. “I can give you many, many examples where firms set up groups where one really thrives. They’re out doing things, there’s energy, and over time it starts to roll,” he says. “And then there’s another group. They can’t…

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08 Feb: 3 Career-Building Reasons to Attend the Legal Marketing Association Annual Conference

Whether you’re a seasoned legal marketing or business development professional or you’re just starting your career, you owe it to yourself and your firm to reserve your place at the Legal Marketing Association Annual Conference. As the largest conference for legal marketers in the world, it’s sure to deliver knowledge and connections that help you do your job more effectively. It will be held March 27 – 29, at the Aria Resort in Las Vegas. If you want to save money: Sign up by February 17 to take $100 off your registration fee. Book your hotel by March 3 to…