Business

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21 Sep: The Biggest Disruptors Are Those That Are Customer Centric

Each day in sales and marketing news, it seems like there’s a new article on technology and disruption. It’s the claim of these articles that technological innovation has disrupted yet another entrenched, dominant corporation’s majority share of the marketplace. The most common technology disruptors included in the lists are Netflix, Uber, Amazon, and others like them. But is technology really the cause for the downfall of major companies? We don’t think so. While technology is certainly a huge component, the true disruption to businesses is not investing enough time or resources in improving the customer experience. Not being customer centric…

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20 Sep: 3 Secrets to Legal Business Development with Joe Przybyla

The state of legal marketing and business development today is still evolving. Considering the fact that Chief Marketing Officers have only appeared in law firms over the past 15-20 years, it’s safe to say that marketing and business development is still relatively new to the legal world. But that doesn’t mean they can continue to ignore it. According to Joe Przybyla, Introhive’s new legal marketing expert and Regional Sales Director, it’s the greatest reason for law firms to embrace it—they are far behind the curve when it comes to attracting new business. And in a compressed marketplace where clients want…

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19 Sep: What is Relationship Intelligence Automation?

Ask any successful business professional what it takes to build a sustainable business and they will tell you the key is cultivating and developing relationships with potential and existing clients. With so much riding on the relationships between businesses and their prospects and clients, it makes perfect sense that so many organizations have adopted Customer Relationship Management (CRM) software. But CRM on its own does not fuel the interactions that take relationships to new levels and make them pay off. Why CRM Falls Short CRM works perfectly well for the task it was designed to handle: managing a company’s interactions…

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14 Sep: 5 Trends That Will Shape the Future for Business Development

Depending on the state of your business and industry, you may be looking to sustain your current growth rate or bounce back from your losses. But growing a business takes significant strategy to ensure you’re nabbing quality, lasting clients that take your business to the next level. And today’s frequently changing business landscape can upset the applecart. If you want your business to stand the test of time and sustain success, you’ll need to adopt leading industry and consumer trends. To help you form your business development strategy, let’s dive into five trends that will shape the future of business…

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07 Sep: Jaimie B. Field on Why Law Firms Should Not Fear Technology But Should Cultivate Soft Skills

If you are haunted by visions of robots powered by Artificial Intelligence (AI) taking your place in client meetings, Jaimie B. Field urges you to take a deep breath and relax. As Esquire and in her 15 years of work with law firms, Field has witnessed many changes over the years. As she reminds us, change is inevitable. (In fact, the majority of firms expect the pace of change to only quicken.) So rather than fight change, Field encourages lawyers and their firms to embrace it. Shift Your Perspective In fact, she says, “Over the course of history, each step…