8 Legal Marketing and Business Development Events You Can’t Miss in 2018

Lawyers Networking at a Legal Marketing EventLooking at the year ahead, your schedule might already be filling up with business trips, board meetings, and other business functions you can’t afford to miss. But as a legal marketing professional, lawyer, or partner, there are other events you’ll want to pencil in if you want to grow your law firm.

A perfect place for earning new business, finding new partners, strengthening industry relations, building up your firm’s profile, or learning new industry best practices, 2018’s legal marketing events and conferences promise to be a great opportunity for your firm.

To help you get the most out of the new year and take advantage of these networking and learning opportunities, here are the eight legal marketing events of 2018 that you can’t miss.

1. Marketing Partner Forum

Event Details
Jan. 24 – 26, 2018
Rancho Palos Verdes, CA

Why You Should Go
Created with law firm partners and senior marketers in mind, the Marketing Partner Forum offers countless networking and educational opportunities through receptions, breakouts, sessions, and keynotes. The sessions we have our own eyes on attending for practical insights are “Metrics That Matter: A Law Firm Management Workshop” hosted in part by Jill Weber, as well as David Ackert’s presentation on “Pipeline Management at the Law Firm: Insights from the Latest Market-Wide CRM Study.” Plus, the keynote from the legendary Captain Phillips will be nothing short of amazing.

2. LMA Tech West

Event Details
Jan. 31 – Feb. 1, 2018
San Francisco, CA

Why You Should Go
With more than 300 legal marketing and business development professionals in attendance, it goes without saying that LMA Tech West will be a helpful and informative conference. Stacked with TED talks, roundtable discussions, expert panels, and more there are ample ways to stay informed of the industry’s latest best practices. What kind of best practices can you expect to learn? Based on what we’ve seen, there will be plenty of insights and examples on leveraging big data, social media, AI, lead management, CRM, and more.

3. ABA Techshow

Event Details
March 7 – 10, 2018
Chicago, IL

Why You Should Go
As a marketer or business development professional for a law firm, technology will play a major role in helping you reach your business objectives. Well, the ABA Techshow is where all of those elements converge: lawyers, marketing, and technology. Some of the sessions we are most looking forward to are “Automating Your Digital Marketing Strategy” and “Lawyer Entrepreneurship: Teaching Lawyers to Innovate and Disrupt.” One thing is for sure, the #ABATechshow has something for everyone involved in the legal industry.

4. British Legal Technology Forum

Event Details
March 13, 2018
London, UK

Why You Should Go
The British Legal Technology Forum is Europe’s largest conference of its kind with over 1,200 professionals coming in from the legal, technology, and IT sectors. This volume of attendance is also reflected in the number of experts that will be offering interactive demonstrations, keynotes, panels, and more. This expert group of over 90 speakers includes leaders from renowned companies and institutions like IBM, McAfee, Oxford University, Digital Law UK, and more.

5. LegalEx

Event Details
March 21 & 22, 2018
London, UK

Why You Should Go
Legalex is the UK’s fastest growing event focused specifically on helping law firms reach their business development goals and fuel their growth. Featuring leading legal marketing and business development innovators as both attendees and speakers, Legalex’s learning and networking opportunities could both boost your firm’s business development.

6. LMA Annual Conference

Event Details
April 9 – 11, 2018
New Orleans, Louisiana

Why You Should Go
Want to meet like minded professionals like yourself who could help you grow your firm? Well, the LMA Annual Conference is the world’s largest annual meeting of legal marketing and business development experts. The LMA Annual Conference is your change to engage with legal marketing thought leaders, share insights among your peers, and develop your industry relationships. All-in-all, the conference has over 150 expert speakers, seven pre-conference programs, 40 breakout sessions, and over 1,500 of your colleagues in attendance. Put on by the Legal Marketing Association, this legal marketing event is one of the best of its kind.

7. ILTACon

Event Details
Aug. 19 – 23, 2018
Washington, D.C.

Why You Should Go
ITLACon is a four-day conference for technology partners who work closely with law firms and legal departments. ITLACon is also a good conference to attend if you are a lawyer or partner who works closely with your technology vendors or are responsible for sourcing technology solutions as this conference will give you greater insight into the vendors you work with.

8. Intapp Inception

Event Details
October 7 – 10, 2018
San Francisco, CA

Why You Should Go
Intapp, a global leader in legal software, is hosting its third Intapp Inception conference to bring its users and partners together in one three-day event. Through this event, you can hear success stories from real customers and discover what innovations are coming down the pipeline from Intapp. In addition, you can explore big picture trends that affect risk, firm management, IT, operations, and more with industry thought leaders.

Get Ready for the Year’s Best Events

Once you have your legal marketing event schedule planned, check out these event follow-up do’s and don’ts to make sure you get the most out of the connections you make while on the conference circuit.

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