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8 Legal Marketing and Business Development Events You Can’t Miss in 2018

Looking at the year ahead, your schedule might already be filling up with business trips, board meetings, and other business functions you can’t afford to miss. But as a legal marketing professional, lawyer, or partner, there are other events you’ll want to pencil in if you want to grow your law firm.

A perfect place for earning new business, finding new partners, strengthening industry relations, building up your firm’s profile, or learning new industry best practices, 2018’s legal marketing events and conferences promise to be a great opportunity for your firm.

To help you get the most out of the…

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Experts Weigh-In on How Lawyers Can Master the Art of Social Selling

Lawyers aren’t the most social bunch. At least, that’s what we’re meant to believe. In the legal industry, there tends to be a belief that attorneys are shy and introverted individuals. And while there’s nothing wrong with being introverted or anti-social, today’s hyper-connected world almost requires them to be vocal over digital channels to grow their law firms.

But is there any truth to this myth? And, if so, how can lawyers conquer today’s interaction-driven marketplace?

We recently spoke with social selling and legal experts Alexander Low and Joshua Lenon to find those answers. Through their combined background in…

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5 New Year’s Resolutions to Improve Your Firm’s Business Development

Every year we have the chance to start fresh and improve our lives from the year before. It’s why you see so many health and fitness advertisements leading up to and past New Year’s Day. We create resolutions — a firm decision to do or not do something — for self-improvement.

This opportunity for self-improvement and goal setting doesn’t just apply to individuals, though. Businesses can also seize the opportunity, motivating their teams to reach higher goals than ever before. And in an area like business development, these resolutions can mean big business results.

If your business development team is…

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You can solve your
CRM Adoption Problem.

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Today’s sales and business development teams sport some scary stats:

  • 67% of sales pros don’t hit their individual quotas
  • More than half of all salespeople close at less than 40%
  • Only 50% of salespeople feel like they can access key players

What’s a revenue producer to do when faced with stats like these? Let’s use sales intelligence so we can laugh our way past quota (and keep laughing all the way to the bank).